Ecommerce, product, inventory, fulfillment, facilities, teams, and the economics connecting them.
Projects · Timeline
Built in the work. Refined in the systems.
The progression is consistent: build and run the operation, identify what prevents it from scaling, then create the process, data, and technology infrastructure that removes the constraint.
Process design, data infrastructure, reporting, integrations, automation, and operating cadence.
Turning repeated operating patterns into WizardHub's method and the DataBrakes platform.
2012-2014
Client
Director of Ecommerce
Xray Eyewear
Led the U.S. market entry for a Tel Aviv private-label eyewear brand, building the ecommerce site, digital marketing, and launch campaigns.
2013-2019
Founder
Chief Operating Officer
GJS Commerce
Co-founded and scaled an ecommerce business from launch to $7M in annual revenue and a top-1,000 Amazon seller. Expanded into a 28,000-square-foot facility, built a team of 25, and moved more than 10,000 outbound units each week.
2015-2021
Founder
Managing Partner, then Brand Director after the sale
Seacoast
Co-founded a home-and-kitchen private label and managed the full product lifecycle. After the sale, remained responsible for product direction, factory quality, and international logistics through the transition.
2019-present
Founder
Managing Partner
WizardHub
Founded WizardHub to bring operating judgment, process design, data infrastructure, and automation into one practice. The work became a repeatable method: Diagnose, Design, Build, Automate, Embed.
2019-2024
Partner
Brand Manager, then Partner
The Appliance Pros
Built and later partnered on an appliance-parts private label, leading product and market research, competitor analysis, factory quality, and international trade across the full lifecycle.
2020-2026
Partner
Chief Technology Officer
The Humming Team
Served as CTO across 3PL, ecommerce resale, local retail, private label, and consulting businesses. Standardized procedures, reporting, and decision structures so growth relied on repeatable systems rather than isolated knowledge.
2021-2023
Client
Lead Data Scientist, then VP of Business Intelligence
Designer Eyes
Helped drive fivefold ecommerce growth while redesigning data flow, establishing and staffing a data function, and building the SOPs, reporting, and automation layer across inventory, purchasing, POS, WMS, and ERP planning.
2023-2024
Client
Data science and automation
Bottom Line Management
Redesigned a manual Vendor Central reconciliation workflow for an accounting firm serving Amazon clients, reducing monthly work from roughly 10–30 hours per client to 1–2. A dynamic FIFO model later informed a ConnectBooks feature.
2025
Client
Data architect and automations consultant
SKHOV
Standardized referral and staffing workflows, created reliable patient and therapist records, and built geographic and rules-based matching automation in a HIPAA- and SOC 2-conscious environment.
2026
Client
Product manager
Paradigm Seniors
Led product work across VA and Medicaid home-care revenue-cycle operations, guiding automation and moving long-stalled initiatives into working delivery.
present
Founder
Product and engineering lead
DataBrakes
Building a database-first operational platform for transformations, mapping, integrations, automation, and agentic workflows. It is designed to strengthen the systems a business already uses.
First step
Let us diagnose your operations.
Map the workflows. Locate the bottlenecks. Design the blueprint for intelligent execution.
info@thewizardhub.com